Ultimately, parents and guardians - who typically purchase about 90% of all confectionery - are the most important influence on their kids and we support that role in our polices on marketing and children.
Do you advertise to children?
We believe that marketing and advertising has an appropriate role in communicating with our consumers.
Research shows that advertising has little direct impact on what kids eat and drink. Regardless of this, we recognise our responsibility to helping parents and society overall when promoting our treats.
Parents or guardians are the most important influence in the development of children and we want to do all we can to support them in encouraging responsible consumption and moderation by having a policy not to advertise to children where the majority of the audience are under eight.
What do you think about marketing to children?
Generations of people have grown-up enjoying our products as part of everyday life and continue to do so today. We are mindful about how we promote our treats to encourage responsible consumption and moderation. So, we have a global marketing code of practice which specifically addresses children. In short, we do not advertise to children under eight and have a range of other guidelines such as not vending our confectionery products or carbonated beverages in primary schools. We always meet local regulatory guidelines, and in many cases our policy goes far beyond what is required.