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Our Marketing Code

What is the Cadbury global marketing code?

We are proud of our brands. They provide fun and enjoyment as treats or refreshment, and are valued for their functional benefits. They can be enjoyed as part of a balanced diet and lifestyle. We provide choice by offering variety and through innovation. We encourage responsible consumption, as this is central to consumers continuing to enjoy our brands.

Our consumers are at the heart of our business. We are committed to listening to them and acting responsibly in their interests and have done this successfully for generations.

This Marketing Code of Practice ensures we continue to meet our responsibilities to our consumers.

  1. Accurate and truthful
      
  2. Attentive to local sensitivities
     
  3. Supporting sensible consumption and balanced life style
     
  4. Protecting children

View or download our full Marketing Code of Practice (PDF 74k)opens in a new windowopens in a new window

         

        Application and governance

        1. We will apply these guidelines to all forms of media including print, broadcast and cable television, radio, video, telephone, point-of-sale, online advertising, other internet activities and packaging.
        2. Prior to release, all advertisements and promotions to children will be reviewed at an early stage for the appropriateness of the activity and then checked against this code before being signed off by Legal representatives. 
        3. In addition, there will be a periodic review of business unit activity by regional and global management to ensure that interpretation of the code is aligned locally, regionally and globally.
        4. This code is reviewed annually by the group's President of Commercial Strategy and put before the company's Food­­­ Strategy Group for policy approval. 

        Sources/references

        This code has been developed with reference to the following:

        General references:

        Principles of Food and Beverage Product Advertising, Confederation des industries agro-alimentaires de I'UE - the confederation of EU food and drink industry (CIAA) http://www.gwa.de/fileadmin/download/Kommbranche/
        CIAA_Principles.pdfopens in a new windowopens in a new windowopens in a new window         (accessed July 2004)

        World Federation of Advertisers (WFA): www.wfanet.orgopens in a new windowopens in a new windowopens in a new window

        European Advertising Standards Alliance (EASA): http://www.easa-alliance.org/about_easa/en/about.htmlopens in a new windowopens in a new windowopens in a new window

        Marketing to Children:

        Report of the APA Task Force on Advertising and Children, American Psychological Association (APA). February 20th, 2004. http://www.apa.org/releases/childrenads.pdfopens in a new windowopens in a new windowopens in a new window (accessed July 2004)

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        Did You Know ?

        North American Indians chewed the sap from spruce trees and passed the habit along to the settlers.