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Our Sustainability Commitments

We see corporate social responsibility and sustainability as key to our future success - helping us create a world in which we can grow and thrive.

We have identified six commitments to ensure we grow in a responsible and sustainable way for the long-term.

Our commitments:

  • Promoting responsible consumption through thoughtful marketing, product innovation and better nutritional labelling
  • Ensuring ethical and sustainable sourcing including the Cadbury Cocoa Partnership to support farmers and their communities
  • Prioritising quality and safety
  • Cutting carbon, packaging and water use as part of our Purple Goes Green campaign
  • Nurturing and rewarding colleagues, and embracing diversity
  • Investing in communities - our money, our time, our capability

As well as being the right thing to do, they also create value and competitive advantage, helping to strengthen our business, build our reputation, and motivate our people.

Read more about our sustainability commitments in Our Responsibilities.

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Did You Know?

Peppermint flavoured gum was introduced around 1880.