Our Strategy
We believe that the business still has significant untapped potential – both in terms of top line growth and returns. By exploiting the strength of our leadership positions to continue to grow our market share and significantly increase our margins and returns, we aim to achieve our vision of becoming the biggest and best confectionery company in the world.
Our Vision into Action (VIA) plan for 2008 to 2011 aligns the energies and efforts of our teams around the world behind a number of priorities which will make the most impact on our revenue and margin performance.
In order to generate superior returns for our shareowners, our VIA will deliver six financial targets. These are set out in our financial performance scorecard below:
- Organic revenue growth of 4% - 6% every year
- Total confectionery share gain
- Mid-teens trading margins by 2011
- Strong dividend growth
- An efficient balance sheet Growth in Return on Invested Capital (ROIC)
To achieve these financial goals, we have a growth and efficiency strategy which aligns behind our focus on fewer, faster, bigger and better. This focus is being applied to all aspects of our business.