First

 

First was launched in Turkey in 1995 and is the market leader in the sugar free segment with an image that is aspirational, dynamic and highly innovative.

The First product portfolio consists of a number of sub brands with different benefits depending on it's target market. The most prominent brands are as follows:

First Duo

First Duo has a clinically proven formula for aiding clean & fresh breath and helps clean the breath of the strongest odours such as garlic, onion and smoking.  This is done with the help of herbal active ingredients such as parsley, seed oil, sunflower, extract of green tea.

The products are dual-coloured, with coloured speckles on coated tablets to help consumers visualise the dual effect: breath cleaning (deodorisation) & refreshment (re-odorisation).  The range consists of intense and refreshing flavours such as peppermint and spearmint, and “Duo” also suggests that it plays a role for consumers in creating strong social relationships.
 
In 1998, First Duo gained increased popularity through a television advertising campaign involving the famous Turkish soccer player, Uche, demonstrating it's medical and social benefits.

First Neogum

First Neogum was launched with a twist - in a fashionable metal box with 14 round shaped crunchy pellets with an intense centre and unusual flavour combinations.  Perfect to capture the imagination of it's customers!

It is currently available in the following flavours: strawberry & watermelon, strong mint (Peppermint & cinnamon), and sweetmint (vanilla & mint).

Celebrity Azra Akın, Miss World 2002, is the current face of the First Neogum brand and can been seen in the successful underwater TV commercials.

 
First Neogum Lava

First Neogum Lava is a rectangular-shaped liquid-centre filled pellet that was launched in July 2006.  It has liquid-centre pellets that come in 6 different and exciting flavour combinations: strawberry-kiwi, orange-mango, mint-vanilla, watermelon-melon, banana-chocolate and ice cappuccino.

First Ministick

This premium envelope pack holds 14 individually packed mini stick chewing gums. Its fresh minty flavour combinations, soft chew and long lasting taste delivers a uniquely extended chewing pleasure.

Available in original peppermint, spearmint, sweetmint (vanilla & mint), cherry mint and citrus mint flavours, First mini sticks give breath a crisp, pleasant, clean and fresh relief.