Wedel is Poland's oldest chocolate brand and one of the oldest Polish brands still existing on the market. For over 150 years it has been associated with genuine chocolate, and the experience has brought about wide recognition both in Poland and abroad. What consumers appreciate the most is the unchanging, high quality of Wedel products. Every year brings new evidence of the brand’s popularity as consumers find it dynamic, innovative and rich in its offering. Significantly, Poles have a very emotional attitude to the Wedel brand—it is liked, trusted and evokes sentiments.
Quick Facts
- Wedel is a leading Polish brand. Many market and consumer surveys by independent organizations confirm its strong position as number one chocolate brand loved by polish consumers.
- Wedel—The Most Trusted Brand—according to Reader’s Digest’s study, The Most Trusted Brand, 2009 - 2001
- E.Wedel—The Brand of the Highest Reputation, Brand of the Highest Social Trust and Most Recommended Brand by Polish Consumers — Premium Brand ranking 2008 and 2009
- Wedel—The Strongest Polish Brand—according to Superbrands Poland 2009-2005, while Ptasie Mleczko and Torcik Wedlowski is also known as Polish Superbrands 2009
- Wedel—The Most Valuable/Strongest Polish Brand—in the Foodstuffs category, according to Ernest&Young and AC Nielsen for Rzeczpospolita, 2004-2009
- Wedel—The Polish Brand with the Strongest Growth Potential—in the Sweets category, according to Young&Rubikam 2004
- Wedel—Young People’s Favorite Brand—according to Pentor, 2003 Wedel—The Most Valued Polish Brand—according to Pentor for Wprost, 2003