Victor Auguste Poulain, one of the first chocolate makers in France, created Poulain brand in 1848. He had the great ambition to make chocolate an indulgent product and not only a medicated product, taking it out from pharmacies to stores opened to everyone. In that context, Poulain was an “early adopter” in terms of marketing, creating the comparative communication “Taste and Compare”.
Until today, Poulain is part of the French heritage and still evokes good chocolate quality, sharing, pleasure and family.
Its emblematic product is Poulain Noir Extra, a delicious and unique dark chocolate recipe, consumed by everyone in the family thanks to its accessible taste.
When was Poulain born?
Poulain has been created in 1848 by one of the first French chocolate maker, Victor-Auguste Poulain. He started his company in Blois. His main goal was to make chocolate a product consumed by every one.
What are the specificities of Poulain’s products?
Thanks to a high chocolate know-how, Poulain elaborates indulgent chocolate recipes with a delicious cocoa taste. This famous French brand offers to everyone indulgent products to share good times with the family.
How do you explain Poulain Noir Extra’s success story?
Launched 70 years ago, Noir Extra is Poulain’s biggest brand. Thanks to a perfect mix between Poulain’s chocolate know-how and its original recipe intense in cocoa, Noir Extra is now the 3rd best selling reference in the moulded French market.
Quick Facts
As a pioneer, Poulain developed different communication tools so as to make the brand more famous. For instance, in 1857, the company invented comparative advertising in a local newspaper. Several years later, Poulain revolutionized packaging by inserting one image to collect, in each moulded bar’s packaging. It lasted until the 1990’s entertaining lots of French consumers.