Chocolate lovers for a quarter of a century have indulged their taste buds with a Cadbury 5 Star. A leading knight in the Cadbury portfolio and the second largest brand after Cadbury Dairy Milk, Cadbury 5 Star moves from strength to strength every year by increasing its user base.
Launched in 1969 as a bar of chocolate that was hard outside with soft caramel nougat inside, Cadbury 5 Star has re-invented itself over the years to keep satisfying the consumers taste for a high quality & different chocolate eating experience.
One of the key properties that Cadbury 5 Star was associated with was its classic Gold colour on its pack. And through the passage of time, this was one property that both, the brand and the consumer stuck to as a valuable association.
Cadbury 5 Star is unique because of its format and any communication highlighting this uniqueness, made it even more alluring to the TG. From 'deliciously rich, you'd hate to share it', to the 'lingering taste of togetherness' & 'Soft and Chewy 5 Star', the communication always paid homage to the product format
Cadbury launched 5 Star Crunchy in 2005 to give the chocolate lovers one more reason to join the 5 Star fold. 5 Star Crunchy has the same delicious Cadbury 5 Star with a dash of rice crispies. The variant was such a run away success that 5 Star’s market share jumped by almost 50% post it’s launch!
Cadbury now aims to continue the upward trend for 5 Star. This different and delightfully tasty chocolate is well poised to rule the Indian market as an extremely successful brand.
One of the unique features for 5 Star’s popularity is the delicious dual (5 Star is an exemplary combination of Chocolate & Caramel) eat experience that it provides to the consumer.
Quick Facts
Cadbury 5 Star played an adept cupid for young couples in love in the 70's. In fact, Cadbury 5 Star was a way of professing undying love for the significant other.