Crunchie was originally launched in 1929, providing a new and exciting chocolate bar experience – light honeycomb wrapped in delicious milk chocolate. It stood for light-hearted fun and feeling good, as it still does today.
Since the mid 1980s the brand has been brought to life through the famous and iconic ‘Friday Feeling’ advertising idea with the strap-line ‘Thank Crunchie, it’s Friday!’.
Today Crunchie is available in a range of sizes including single bars, multipacks and treatsize, and is a firm favourite in Christmas and Easter products.
Quick Facts
The Crunchie bar was originally launched by Fry's - a separate chocolate business most famous for its Fry’s Turkish Delight and Fry’s Cream which later merged with Cadbury.