"Fraîcheur de Vivre - Freshness of Life"
Hollywood was launched in 1952 and remains the leading chewing gum market in France - a country where more chewing gum is consumed per head than anywhere else in the world outside of the US. It has universal appeal with a large variety of products to suit everyone. From teeth protection, fresh breath, strong tasting sensations and of course, enjoyment!
How Hollywood came about
Chewing gum first arrived in France in June 1944 along with the US troops during World War II, but it was not until 1952 when former GI Courtland Parfet returned to France that the first French chewing gum was launched. Named Hollywood, the green stick offered a soft mint taste called chlorophylle (spearmint).
Quick Facts
Date of Birth : 1952
Slogan : “fraîcheur de vivre” (freshness of life)
Core values : optimism, freshness, youth
Hollywood, the French star on the chewing-gum market!