"A glass and a half of fresh liquid milk in every half pound"
When Cadbury Dairy Milk chocolate with its deliciously smooth texture and unique creamy taste, was first introduced in the early 1900s, it made an immediate impact quickly becoming the market leader. The success story has continued until today when it is still the top selling chocolate brand in the country. The Cadbury Mega Brand's broad family of products has an international retail value approaching US$1billion.
As an international brand, Cadbury Dairy Milk carries the same distinctive image all over the world. Wherever you buy a bar of Cadbury Dairy Milk the pack design will be exactly the same, only the language will be different. The famous slogan "glass and a half of fresh liquid milk in every half pound" with the picture of milk pouring into the chocolate bar, is one of the all-time greats of British advertising.
How Cadbury Dairy Milk came about
Milk chocolate was first made by the Cadbury Brothers in 1897, but by today's standards was a very coarse dry product made by blending milk powder with cocoa and sugar. The milk chocolate market was then dominated by the Swiss who produced a superior product by using condensed milk.
In the early 1900s George Cadbury was determined to meet the Swiss challenge and, together with the Bournville experts, started to research new recipes and production methods. By June 1904 the recipe was perfected and a delicious new milk chocolate made with fresh liquid milk, and containing far more milk than any previously known product, was ready for production in 1905. Although considerable technological advances have since been made in the production processes, the Cadbury Dairy Milk recipe is still basically the same as it was in 1904.
Not only but also
Besides Cadbury Dairy Milk, Fruit & Nut and WholeNut are two of the best loved varieties of the Cadbury Megabrand. Australia, for example, offers 23 varieties including Snack, Caramello and Breakaway.
Where you can find Dairy Milk
Cadbury Dairy Milk is enjoyed in 33 countries.
What's in a name? Three names were originally considered "Jersey", "Highland Milk" and "Dairy Maid" which led to "Dairy Milk".
Glass and a Half Full Productions
In 2007 Cadbury Dairy Milk launched Glass and a Half Full Productions. The first production saw a gorilla playing the drums having his own moment of joy to the iconic Phil Collins track 'In the Air Tonight.' Gorilla achieved a record 10 million online viewings and was named Campaign of the Year by Campaign Magazine and Best TV Commercial of the Year at the British Television Advertising Awards.
In June 2008, Cadbury Dairy Milk’s Gorilla was named the world’s best ad at the prestigious Cannes Lions International Adverting Award. The ad scooped the Grand Prix award beating off competition from more than 4,000 shortlisted entries around the globe. Cannes is seen as the “Oscars” of the ad world – and this major prize tops off a remarkable year for the CDM commercial.
The second production 'Trucks', launched in March 2008, surprises and delights in the same way as Gorilla, as quirky airport trucks enjoy a race in a deserted airport.
Following the success of the Gorilla and Trucks adverts, Glass and a Half Full Productions are delighted to bring you two great new remixes featuring our friend the gorilla and those fun loving trucks.
To find out more about Glass and a Half Full Productions and to see Gorilla, Trucks and the subsequent remixes for yourself, please visit www.aglassandahalffullproductions.com
Quick Facts
Cadbury Dairy Milk is produced in Europe, Asia, Oceania and North America and sold in over 30 countries across the globe.
We sell enough Cadbury Dairy Milk each year in the UK to cover all 92 Premier and Nationwide League football pitches in the UK - five times over
A bar of CDM is sold around the world every 2 seconds
Every year enough CDM is sold to wrap the world 4 times
Besides Cadbury Dairy Milk, Fruit & Nut and Whole Nut are two of the best loved varieties of the Cadbury Dairy Milk Megabrand. Australia, for example, offers 23 varieties including Snack, Caramello and Breakaway.
The largest chocolate bar in the world - a giant block nearly 9ft high, 4ft wide and weighing 1.1 tonnes - was made by Cadbury Dairy Milk in 1998.
The average chocolate lover would take nearly 120 years to munch their way through it!
The total weight of Dairy Milk produced in one year is equivalent to 51,641 minis or 7,230 Indian elephants.
Three names were originally considered "Jersey", "Highland Milk" and "Dairy Maid" which led to "Dairy Milk".