Good business and good values go hand-in-hand at Cadbury. Always have done and always will do. We approach consumer trends with a commitment to put actions before words and to respect and protect the long history of trust we have with our consumers.
Listening to consumers
Listening to customers and consumers is fundamental to our business success - it's something we do every day and it helps us to offer products that are safe, delicious and enjoyable.
We talk to our customers - the people who sell our products to the people who consume them - to better understand consumer trends. We also deal directly with consumers and have substantial resources at the business unit level to listen and respond to consumer queries and complaints.
Responding to consumer needs
The issues of food and balanced diets are now high on the consumer agenda, along with product quality and safety. We use our intuition and consumer insights to understand consumer needs and issues and we demonstrate our responsibility by taking appropriate action to ensure we create tomorrow's business today.
We will continue to give consumers the great tasting products they love in a variety of different formats, recipes and sizes. Research plays a large role in our innovation agenda, exploring opportunities for new products, product enhancement and packaging and we're always checking that our recipes and ingredients are right for today's consumer.
For further information on our marketing policies and practices see our global marketing code.