The world’s biggest sporting event comes to London in 2012 and Cadbury is proud to be the Official Treat Provider to the 2012 Olympic and Paralympic Games. In the UK only, this gives us exclusive marketing rights within our category with London 2012, the British Olympic Association and Team GB and Paralympics GB.
The London 2012 Games will be the biggest public event to happen in the UK during our lives and we believe Cadbury’s support for London 2012 will be great for Cadbury, the Games and for Britain.
Cadbury is an iconic British brand and British company. We are proud part of the fabric of British society, its heritage and its future. People love our products, have affection for our company and for what it stands.
We particularly recognise and value the special nature of an Olympic and Paralympic Games held in Britain. Our products are treats, which bring a moment of fun and pleasure and a smile to the face. We want to bring that same fun, pleasure and smile to the 2012 Games.
We want our support for London 2012 to inspire and bring moments of pleasure to our consumers, our customers, our colleagues and the communities in which we live and work. We will be revealing more of our plans in the months to come.
We have done this before. We have an unrivalled and successful record of community involvement, volunteering and support at the Sydney 2000 Olympic Games, Manchester Commonwealth Games in 2002 and the Melbourne Commonwealth Games in 2006.
Cadbury values are in line with the Olympic Games ethos of inspiration, optimism and community and we will bring a spirit of fun, enthusiasm and excitement to the Games.
Let the Games Begin!