The brightly wrapped Cadbury Roses chocolates, in distinctive blue packs, is one of the leading brands in assortments and boxed chocolates, currently worth £74 million.
Original and very successful advertising has established Cadbury Roses as the owner of "saying thank you" so firmly, that it has become an accepted social habit to say thank you with a box of Roses. However, people buy Roses to say a variety of messages - thank you, congratulations, good luck or simply "I love you".
Quick Facts
Cadbury Roses were first introduced in 1938 to compete in the twist wrapped assortment market. Early designs incorporated a sampler or embroidery rose design which was later replaced by a less stylistic rose. The early 1lb drum was described as a "wonderful lot" of chocolates for 2 shillings (10p).
Cadbury Bournville - where the chocolates were conceived and produces - was renowned as "a factory in a garden". Roses were one of the most popular flowers at the time - hence the name for this popular assortment.
If you stretched each Roses chocolate sold in a year end to end, the line would stretch round the British coastline over three times.
Cadbury Roses outsell frozen turkeys by 50% during the Christmas period.
The distinctive Cadbury Roses box was developed to resemble a style of handbag called the Dorothy.